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Better Lodging Forecasting for Better Business Decisions
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Full Suite of Analytical and Research Services
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Unmatched Lodging Knowledge and Analytical Insight
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Watch to learn how LARC GIS can make your hotel
underwriting process more efficient and effective:

Lodging Analytics Research and Consulting (LARC) provides a full suite of premium services to assist real estate and lodging companies to formulate astute business decisions through transparent and advanced analytics driven forecasting.

As a driving force in industry forecasting and analytics,
the LARC team is continually sought out as thought leaders by top industry news media:

LARC blends the unique combination of deep lodging industry knowledge and a high level of analytical rigor, which creates an unparalleled expertise in desktop analysis and forecasting across the lodging industry.  Our methodology is based on a profound analytical approach focused on yielding well-reasoned business decisions. 

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